Agriculture plays a very important role in the economy of India. With the second rank in farm output, the country exports agricultural products worth 39 billion dollars per year. With the growing importance of urban farming, farmers shift their attention more and more towards contemporary methods of farming including organic farming, use of Genetically Modified Organisms, community agriculture, etc. To showcase these unique techniques and teach farmers new lessons, Maa Gold a premier channel by the Maa Television Network Limited launched the show Bhumiputra which talks about various farmers in Andhra Pradesh and Telangana and their farming techniques. The show has an anchor who visits a different village every day to find out farmers and their unique farming methods.
The first episode of the show aired in 2014 on Maa Gold talks about seeds, fertilizers and other inputs that help in increasing the yield. It derives its concept from an old yet familiar show Annadatha which talked about best farming practices. The program is believed to be one of the most entertaining shows on farming as the show talks about modern agricultural techniques and technologies available to farmers at lower prices. In an episode dedicated to Grameenmall( a foundation expanding farming opportunities and navigating farmers through the right way), the host of the program talked to the Grameenmall founder trustee Sri Ramesh Reddy about organic agricultural practices.
Reddy stated that organic farming is all about maintaining an ecological balance while producing healthy food. Moreover, organic farming also provides more biodiversity as compared to other farming systems. Ankapur which is a model village in Nizamabad district of Telangana also featured on the show due to the effective farming methods that are put to practice in the farms there. Shows like Bhumiputra and Annadatha are initiatives taken by the Indian Television channels to promote sustainable agricultural practices for fresh, healthy and locally-produced food.
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