DD Kisan is the World’s Pioneer Channel dedicated to rural India, for the farmers. Farming is not just a job its way of life. DD Kisan is an India’s first 24–hour broadcasting channel. It is a product of Doordarshan, the largest public broadcasting organisation. DD Kisan, launched on 26 may 2015 by our humble Prime Minister Shri Narendra Modi is dedicated to agriculture and its related sectors. The slogan of DD Kisan was “Changing Indian Farmer (बदलते भारत कीशान)”. Agriculture is our great pursuit which in return gives us real wealth, good morals, and happiness.
“Rural India is the backbone of our country, and we have to develop it”, these are the words said by our Prime Minister in his first parliamentary speech for which DD Kisan was the answer. This show provides intensive messaging for alternative crop patterns from agricultural exports. To get out of regular harvesting methods and invest in other modern ways and also broadcasts information about the government policies and decisions related to the development of farmers. This channel delivers Information about Weather forecasting and climatic changes which are very helpful for the farmers.
Educating the farmers about the water conservation and optimal usage of water and providing the information about latest technologies regarding farming and animal husbandry is the main objective of this program. This show helps mainly in educating the farmers about the importance of quality of seeds and soil test and analysing the market prices by marketing analysts. The logo of DD Kisan was that “Satyam Shivam Sundaram (सत्यम शिवम सुंदरम)”. This channel stands in the front line to promote government campaigns like Beti Bachao, Beti Padhao, Swatch Bharath, etc.
This channel programming includes of quiz shows, talk shows, and live face to face programs, news updates besides other content like films, cooking, game shows and new song-based programs. The problems concerning our farmers will be monitored on a round the clock basis. It is the step implemented for the development of farmers by the government of India. This channel, Initially started with a live telecasting of four hours every day including 1-Hour of agricultural issues, one hour of regional climatic reports, cultivation, livestock farming, and one hour of phone-in on agricultural issues, 1-Hour of daily news but now it started fully fledged shows which include “Prakriti Ki Aur”, “Muthi Mein Hai Aasaman”, “2 Saal Ek Padtal”, “Kisano Ke Mahanayak”, etc.
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