Farida Saherwala

Farida Saherwala is an associate director- Originals at The Viral Fever. She studied at St. Teresa’s Convent High School (1986-1996), Mumbai, Maharashtra, India. She did her B.Com in Vocational Advertising & P.R and graduated from H.R College of Commerce and Economics.

She worked on brand associations in the form of In Film and Co-Branded Associations. She was the first one to implement an AFP for Nokia, for a film association at GroupM (a media investment company, New York Click to look into! >> Read More... ). Also, she was the first to start doing brand associations for films in the South for four years. Later, she worked as a Senior Marketing Manager at Tips Industries Limited for a year & Reliance Big Pictures Limited in 2013.

She handled all aspects of marketing across film projects at B4U Motion Pictures for two years and more domestically as well as for overseas markets. In March 2019, she joined The Viral Fever as an associated director marketing. Her Filmography for Miscellaneous Crew is known for the recent comedy & drama TV series Kota Factor (2019) and Gullak (2019) also a comedy & drama, family short film.

She has over a decade of cumulative experience in the entertainment business. Her favorite TV program is Sherlock. She is married to Murtuza Vapiwala. She got the opportunity to work on big films like Holiday, Singham Returns Click to look into! >> Read More... , etc. She attained several awards across Emvies & others.