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L V Prasad

Other names of L V Prasad: Akkineni Laxmi Vara Prasada Rao
Written By - Team Nettv4u

Akkineni Lakshmi VaraPrasada Rao commonly recognized as L. V. Prasad, was an Indian film producer, director, actor, cinematographer, and businessman. He was born on January 17, 1908, in the village of Somavarapadu, in Eluru Taluk in Andhra Pradesh, India. He was one of the trendsetters of the Indian cinema and has received the DadasahebPhalkeAward.He is also the recipient of three National Film Awards The National Film Awards gets presented every year >> Read More... and two Filmfare Awards. His life is an inspiration for many of the people. He passed away on June 22, 1994.

Akkineni Lakshmi VaraPrasada Rao was the second son to Akkineni Sri ramulu and Akkineni Basavamma. His family was into agriculture, he was a pampered child and was very intelligent but had no interest in studies. The drums of the touring cinemas and drama groups attracted Prasad. Prasad used to rush to watch the deep routed and worn out films shown in ramshackle tents. He started playing small roles in the local dramas.

The passion for acting was the desire that drove his life – the wish to act and the moving image. At a premature age of 17, he got married to his maternal uncle’s daughter, Soundarya Manoharamma. Soon Prasad was blessed with a baby girl. He also has two sons namely Ramesh Prasad and Anand Rao Prasad. Prasad’s father was going through mounting debts; the family was facing financial problems and humiliation. Prasad left the village with a 100 rupee note in his pocket to make his career into cinemas.

L. V. Prasad worked as a task boy for Venus Film Company. He joined India Pictures as a task boy where Akthar Nawaz cast him in a small role for the film Star of the East. Prasad acted in India's first movie in 1931, Alam Ara, employed through Venus Film Company which were followed by other small roles.

Imperial films made these movies, through which he happened to meet H. M. Reddy. Reddy gave Prasad a small part in Kalidas, the first Tamil movie, and then in Bhakta Prahlada, the first Telugu movie. Prasad by coincidence got a role as an assistant director in Kamar-Al–Zaman, directed by Ali Shah. During this time his name was reduced from Akkineni Lakshmi Vara Prasad Rao to L. V. Prasad.

The nameL.V.Prasad stuck with him subsequently. Tantra Subrahmanyam gave him a job as a production supervisor and assistant director for the film KashtaJeevi. After shooting three reels the film was uninhibited. Prasad did not want to leave now, and he got a job as assistant director in other films. At this time he used his connections with Prithviraj Kapoor and joined Prithvi Theatres and was thus satisfied in his acting passion. During this period he met Raj Kapoor, the hero of Hindi production Sharada. 

In 1943, Gruha Pravesam gave Prasad the opportunity to be his assistant director. Due to conditions, he became the director of the film and then he was chosen to be the lead in this film. The film released in 1946 and was a classic on the forties. After this in 1949, Prasad directed Mana Desam and in which he introduced N.T.Rama Rao, in a minor role which later became a legend in Telugu films.

In the year 1950, L. V. Prasad was established as a director by Vijaya Pictures in their first film Shavukaru. The two legends of Telugu film industry – N.T.Rama Rao and AkkineniNageswara Rao were brought together in Samsaram - a social drama which created records wherever it was released.

This film was a model for later filmmakers. And still today it is a model and theme relevant and popular amongst filmmakers. He directed some outstanding films in the fifties and all of them known for their drama and humor. He went to Bombay again for a Hindi film Rani. After which he was engaged to direct the Magnum Opus Manohara by Jupiter Films in which Sivaji Ganeshan starred the movie in Tamil, Telugu, and Hindi. 

In the year 1955, he assigned D. Yoganand to direct his first production Ilavelpu in Telugu under the banner Lakshmi Productions. In1956, he won his 1st National Award for the Best feature film in Tamil for the film MangayarThilakam. he also won a National Award for the best feature film in 1962 for the movie  BharyaBhartalu. But he has more goals to achieve. Prasad Productions was established by L.V. Prasad, soon after this in 1956. His second son Ramesh made Prasad Film Labs in Chennai in 1974 after returning from the United States wherein he obtained his B.E.M.S degree.

Prasad Productions had many box office hits including Milan, Khilona, Sasural, and EkDuujeKeLiye. He won the Best Film in Filmfare Awards for Khilona. In the establishment of L. V. Prasad EyeInstitute in Hyderabad, L.V. Prasad donated 5 acres of land and Rs. 10 million. The founder, Gullapalli Nageswara Rao named the institute L.V. Prasad Eye Institute due to the generous donation by L.V.Prasad.

Another version of this bio....

L.V. Prasad is also known as Akkineni Laxmi Vara Prasada Rao. L.V. Prasad was born on 17 January 1908. He is not only a successful Indian film director but also a producer, actor, and businessman. He is the second son of Akkineni Sriramulu and Akkineni Basavamma.  L.V Prasad, the pioneer of Indian cinema, is the recipient of the Dadasaheb Phalke Award. For his contribution to Telugu cinema, he was awarded the Raghupathi Venkaiah award in 1980. LV Prasad was knowledgeable but never took an interest in studies. He is the founder of the Prasad Group. In 1956, he founded this group.

The Prasad Group includes Prasad Art Pictures, Prasad Studios, Prasad IMAX, and L. V. Prasad Eye Institute. Also, as the president of The South Indian Film Chamber of Commerce, he was elected 1982–83. In his memory, the government of India released a Commemorative postage stamp in 2006. He is one of the disguised acting personalities as he worked in the first talkies of three different languages of Indian cinema, such as Alam Ara (Hindi), Bhakta Prahlada (Telugu), and Kalidas (a Tamil and Telugu bilingual film. In his early career, he worked as an errand boy for the Venus Film Company.

In 1931, Akthar Nawaz cast him for the film Alam Ara, the first 'talkie.' Then H. M. Reddy offered him the film Kalidas, the first Tamil and Telugu bilingual "talkie.' With this film, he has done Bhakta Prahlada, which is the first Telugu 'talkie.' After doing these films, he came to his home. He worked as an assistant director in the film, Kamar-Al–Zama. And that's when his name was changed from Akkineni Lakshmi Vara Prasad Rao to L. V. Prasad. In 1943, he became the assistant director for the film GruhaPravesam. He was the lead actor of this film. This film was one of the best films of the 1940s.

There are so many films he worked on, such as Drohi and Shavukaru. In 1955, he gave the director to D. Yoganand for the Telugu film Ilavelpu which was first produced under the banner Lakshmi Productions. Milan, Khilona, Sasural, and Ek Duuje Ke Liye are the Prasad production hit films. He is the National Award winner of many films, such as the Tamil film Mangayar Thilagam and the Telugu film Bharya Bhartalu. In 1982, he got the Dadasaheb Phalke Award and many more. In 1924, he married Soundarya Manoharamma. On 22 June 1994, this talented actor left the world.

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