Many among the Tamil movies have a huge welcome in Kerala also. Particularly, movies by Ilaya Thalapathy ' Vijay As they always say, "it runs in the blood", the sa >> Read More... ' are popular in the adjacent state of Kerala. The movie Mersal is a movie starring Vijay. There was lingering anxiety as to whether the movie would suffer due to the cinema strike. But now, decision is that the movie is to be released in huge number of theaters in Kerala. So, the fans in Kerala have raised cutouts and banners and have commenced the celebrations well in advance. Now, the movie Mersal is bracing up for release on Diwali without any hassle.
Vijay fans are into new publicity efforts such that the movie exceeds the previous collections made in Kerala. Particularly, the fans raise banners and dance before the banners. Also, they relay the dances in the internet. Like the Jimiki Kammal number, the celebrations by Vijay’s fans in Kerala have been recorded as a video and is spreading virally in the internet. It is to be noted that previous movies by Vijay have also won him much acclaim in Kerala.
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