BIG MAGIC, India's first exclusive channel for the core Hindi heartland from the Reliance Broadcast Network stable, featured locally relevant entertainment offers in its yet another show - Lo Kal lo Baat. It is a show hosted by the actor
Aman Verma, who focused on celebrity interviews, a showcase of unique local talent, felicitating local achievers and even made news with a twist. Legendary Bollywood actor Amitabh Bachchan appeared in the show.
Amitabh Bachchan in a free-wheeling interview with Aman Verma on Lo Kal lo Baat talked about his experiences during the making of his films. The telecast was available from Monday, June 27th to Thursday, June 30 th (2011), at 8.30 pm on BIG MAGIC. Aman Verma also revealed some of the well-hidden secrets of filmmaker Prakash Jha when he was the head chef in a Mumbai restaurant. In addition to interviewing celebrities, the comedy show received better TRPs because Aman Verma’s gang members, 'Miss tana tan' added the oomph factor to the show featuring 'Chotelal' the dumb reporter who added to the chaos.
When the show was launched, Ramita Chaudhuri, Business Head, BIG MAGIC said, "Lo Kal lo Baat, is a stand-up act by Aman Verma coveting the biggest news and topical events with a seriously funny take on them. A mix of national and local entertainment news, events with desi flavor of local vibes, stand up acts, a live desi band, satirical songs, skits and spoofs, local talent & recognition of achievers.’’ Lo Kal lo Baat was even amplified across the 11 radio stations of 92.7 BIG FM as per relevance to the local regions.