Masala Cafe is a Tamil music serial which is telecasted on Raj TV. It is telecasted during the evening at 7 PM. It displays songs from the Tamil Film Industry. Instead of playing old songs which are classic, the show tunes into the latest songs which will make you want to dance. While the songs are being played, sometimes facts about that song or the movie from which that song is taken are displayed on the screen.
When the song is started, the name, movie, album and the singer, are mentioned on the screen. There are no animated graphics between the songs. As soon as one ends, the other starts to be played. Mostly music from the Tamil Film Indian is featured on the serial. Indie musical artists are rarely featured on the show. If a song is popular then you can expect it to be played more than once a day.
The popularity of the movie is also taken into consideration by the producers while choosing their music. Even the soundtrack of films which haven't been released are played on air. While the show is being aired, there are about two to three advertisements. There are no movie promotions. The show starts with a small animation with music which displays the title of the show, Masala Cafe. After that, music starts playing.
There are many similar shows and Masala Cafe does nothing or has nothing to make itself different from the others. This show is made for people who wake up early in the morning, and are getting ready for school or work. It should help to keep things smooth and keep all the tension away. Despite all this, there are many shows which have similar timings and similar formats on various other channels. A person can find similar shows in many other channels. Such serials are broadcasted all around the world.
Masala Cafe has been facing competition from other shows in the Tamil Music Industry. It is a huge battleground where there is little scope for getting the better of your rival. With its evening time slot, the show has been steadily losing its viewers due to the pressure of life which is on the viewers now a days.