The Santosham Film Awards took place on 8th August. The event witnessed the talent in the Telugu film Industry. The Santosham Film Awards were held to appreciate the contribution and achievements of various artists. The Award night took place at HICC, Novotel in the beautiful city of Hyderabad. The guest list of the Santosham Film Awards was very fascinating. Many well-known faces attended the Award event. Celebs like Nikeesha Patel, Ram Charan Tej, Dr. D Ramanaidu, SP Balasubrahmaniam,
Dasari Narayana Rao, and much more gave an appearance on the Santhosham Film Awards. The gracious presence of the stars made the evening more special and entertaining. Sri Sivanand started the event with a prayer song and a dance performance. It was a perfect beginning of a perfect event.
To begin with the Awards ceremony. First, the Awards for the media were given followed by Awards for movies. Udaya Babu was the host of the entertaining evening of the Santosham Film Awards. The Lifetime Achievement Award was given to none other than Dr. Dasari Narayana Rao. The audience gave a standing ovation in respect. Dr. Dasari Narayana Rao spoke a few words after receiving the Award. He told the audience how Santosham is one of the oldest magazines till date and maintained such a great level of success. Santosham Film Awards are being carried out from the last eight years, without any break. These Awards encourage the generation of today to work more and more. Sirivennela Seetarama Sastry received the Veturi Smaraka Award.
He was immensely happy and said that this award was the most special award he received so far. He got a bit emotional remembering the time he started off with writing following him and the fact that he is no longer with us made him, quite sad. Ram Charan Tej received 5-6 awards for the movie ‘
Magadheera’. He later cut the cake of the magazine Santosham. He dedicated the Award to all the people who contributed their bits to make Magadheera the movie it came out to be. The film Magadheera got a Filmfare Award just one night before the Santosham Film Awards. The Santosham Film Awards later telecasted on the ‘Maa Gold Channel’. Maa Gold is a part of the Maa TV Channel. It is a General Entertainment Channel in Telugu language and targets the South Indian audience. The Maa Channel is becoming one of the most favorite Channel in Telugu dialect.