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Hindi Costume Designer Ritu Kumar
Written By - Team Nettv4u

Ritu Click to look into! >> Read More... Kumar is a prominent designer from India and was born in Amritsar in 1944, moved to Simla for her schooling, where she attended Loreto Convent. She later studied at Lady Irwin College, where she studied Art History. She began her fashion business in Kolkata, using two small tables and hand-block printing techniques. In the 1960s and 1970s, she flaunted her skills in the international market also and designed bridal wears and casuals. Besides shops in India, she has also opened branches in Paris, London and New York Click to look into! >> Read More... . In 2002, she launched the "Label" line in partnership with her son Amrish. She won the esteem of the Padma Shri Award in 2013. Her clothes have been worn by celebrities such as Princess Diana, Madhur Jaffrey Madhur was born on 13 August 1933 as Madhur Bahadu >> Read More... , and Jemima Goldsmith. With a background in an art history and museology, She has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Ritu was the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Today she has outlets in 14 cities in India.

Ritu’s boutiques feature the very best of Indian design, with a specially produced range of high fashion garments and accessories using silk, leather and cotton. Over the years, her work as a fashion designer has shown a progression, which has developed beyond textile crafts. She has a unique ability to evolve with each collection into creative styling and added extras into refreshingly new work from India’s fashion point of worldview. Ritu Kumar’s forte lies in traditional Indian clothes also, and she has redefined traditional handwriting to meet the changing needs of the new generation. Her book “Costumes and Textiles of Royal India” published by Christies in October 1999 chronicles the history of textiles and art design in India. Also, she won the 'Indira Gandhi Priyadarshini Award'. Ritu Kumar has also been awarded the Padma Shri Award 2013, the country's fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile, and craftsmanship.

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