Devika Bahl is a very talented creative director. She is currently an integral part of BBC Media Action, India. BBC founded this organization in 1999 as its international development charity. It was earlier known as BBC World Service, but now they have changed the name. They work towards creating awareness among people on issues like hygiene and safety. They work towards creating content like series to bring the attention to people on the right topics like HIV, that is, health, media, their rights, and other social topics.
In 2019, she was the creative director for one such project titled
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. It was their HIV and AIDS multimedia initiative. The legendary
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was an essential part of the project. It was a huge success. By the end of the telecast, they found that their audience was about 70 million, and it had featured in one of the best 10 shows on Indian television. She was also the creative director for a project aimed at drawing attention to faecal sludge management. It is titled Navrangi Re and aired on Rishtey TV as well as Colors Gujarati and Colors Oria.
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