Vijay Basrur is a corporate honcho, digital evangelist, music buff and entrepreneur. He is the founder of a digital music platform called OkListen where independent musicians with no contacts can sell their music. This platform is a creation of a few India-based entrepreneurs. The best part is that 70% of the revenue is shared with the artiste. OkListen is the brainchild of Vijay Basrur. He tells how this idea sprouted from a tweet.
He believes that artists put their heart and soul into creating music and the hard work should be distributed legally. Now this platform has become a medium for musicians to reach out to their audience and get credit for their work. Vijay has years of experience with startups like Quickrr, Baazee and Synqua games which let him kickstart his venture for OkListen. His initiative proves successful as now they distribute music to all leading streaming services.
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