An Indian Fashion Designer, Erum Ali was born on August 8, 1975. She has worked in Bollywood for more than sixteen years. She began her career with the Chennai's film Industry designing clothes for Abbas Ali in his movies and later married him. The couple has two children. She has emerged a new face in the Chennai Fashion Industry primarily from 2001.
She has designed clothes for Abbas for his films with local Cinematic Industries of Tamil, Malayalam, Kannada, Telugu and Hindi. Erum has worked as a Chief Designer for the Adventure- fiction film, Aayirathil Oruvan.
Erum Ali is described to be a fun-loving woman by nature. She says that their marriage alliance was finalized in youth years. Hence, their bond has become stronger with time. She adds that initially, she faced problems as she couldn’t get along well with Abbas friend zone now she has adjusted well. She adds that being a wife of a film Star can be very trying as it demands one to be active all the time, may it be handling fixed appointments, throwing parties or meeting and tying up with director's, writers and top producers of the Industry. She also states that the profession can introspect one's privacy. Also, dealing with die-hard fans is a very tough matter as they get down to writing their ideas with blood and stuff which seems to be irritating at times, but one has to deal with it without any choice. She adds the fact that shooting sometimes takes a toll, and there's no time left to spend with family. However, Abbas is one person who understands this and takes her along when shoots are abroad allowing the couple to have a great holiday. She says that she is one lucky girl to get such a loving husband. Her husband Abbas compliments her saying that she possesses all qualities required to become a good wife. Their relation is a very compatible one and understandable. Abbas has confessed regarding his previous affairs with other ladies and she feels absolutely no harm but again warns him of not having any in the future. Abbas adds on that he is very proud of all her achievements and wishes to extend support whenever she needs it.
Erum figures out in the list of the topmost fashion/ costume designers in the country. She has a storehouse of talents and gives a fine grooming to her children. She knows how to live life happily, and that's what makes the difference.
She is a successful independent woman and runs her very own Bridal Lounge and Design Studios.