M. Saravanan Surya Mani aka M. Saravanan, also called as Meiyappa Saravanan or AVM Saravanan, is a renowned filmmaker in Tamil Nadu. He is the son of A. V. Meiyappan or AVM, who was an Indian film producer, director, and philanthropist and established AVM Productions in Vadapalani, Chennai. A.V. Meiyappan can be solely regarded as the pioneer of Tamil cinema movement.
It was under his motivation, many Hindi, Tamil, and Telugu films were rolled out which can be remembered for social messages and even for wider audiences acceptation. AVM banner can be recognized for its 1947 film ‘Naam Iruvar’ which established the film production house firmly and then in 1951 it rolled out a Hindi film ‘Bahar’ which starred Vyjayanthimala. After his father passed away in 1979, the torch was passed to his sons M. Saravanan and A.V.M Balasubramanian.
AVM Saravanan had four siblings in the family and they include A.V.M Murugan(late), A.V.M Kumaran, A.V.M Balasubramanian and daughter Mrs. Meena Veerappan. Film producer Saravanan produced movies in film industry over five decades and has produced innumerable hit movies with leading Tamil Superstars and famous directors of that time.
It was then when every movie of AVM Productions, under the guidance of AVM Saravanan would click for silver or even golden jubilee in the theatres.
In the year 1967, M Saravanan co-produced a devotional film’ ‘Bhakta Prahlada’ along with M. Murugan, M. Kumaran, M. Balasubramanian and M. S. Guhan. This was declared hit and no looking back for this young filmmaker since then.
His next project was '
Kasethan Kadavulada' which released in 1972 and
Chitralaya Gopu made his directorial debut. In this movie, Muthuraman, Srikanth, Lakshmi played the stellar roles and proved to be a box office success.
It was the beginning of AVM Saravanan and later on, he went to produce nearly 59 movies which churned out to be the box office puller along with his other family members.
Many notable directors of Kollywood like Shankar, Sarna,
Rajiv Menon, K. V. Anand, R. Kumaran, V. C. Guhanathan, R. V. Udayakumar, P.Vasu, S. P. Muthuraman, A. C. Tirulokchandar, L.Raja, Rajasekhar, K. Bhagyaraj, P. Bharathiraja, K.Balachander, Krishnan-Panju, Chitrapu Narayana Rao, and many more famous directors were considered to be the lucky mascot for AVM Banners and every movie was considered to leave a social message that left a deep impact on the cine-goers.
There is not a single hero who was never approached to do a film with AVM Banner. Whether it is
Akkineni Nageswara Rao, Jamuna,
Sivaji Ganesham, Ramakrishna, Vanisri, Manjula, Rajinikanth, Rathi, Sumalatha, Sridevi, Radhika, Chiranjeevi,
Kamal Haasan, Ambika, Sathyaraj, Visu, and many more notable stars of Tamil and Telugu cinema artists, every famous star had worked under this banner of AVM.
It was in the year 1983, the AVM Production House turned out to be real golden banner producing movies like
Sakalakala Vallavan, and
Mundhanai Mudichu. Later on, in the year 1985, Vasu directed the movie ‘Samsaram Adhu Minsaram’ which won the national award for wholesome entertainment movie of the year. In the year 1988, the production house really brought out a comedy movie 'Paatti Sollai Thattathe' which had Manorama in the lead role and it was well received at the box office.
Later on, the AVM production house saw movies like 'Raja Chinna Roja' and 'Ejamaan ' and 'Sethupathi IPS' which were all blockbuster.
It was in the year 1997, the production house celebrated its 50th year and made the film 'Minsara Kanavu' with Kajol,
Arvind Swamy, and
Prabhu Deva. The film was reshot in Hindi too titled 'Sapnay' with the same cast. Later on, M Saravanan made movies like ‘Sivaji’, ’Vettaikaaran’, and ‘
Ayan’ and kept the flag of the production house flying in true spirit.
M Saravanan not only influenced his son or brother into film production, but even her granddaughters who were twins and daughters of M. Guhan made their ventures with a film like '
Idhuvum Kadandhu Pogum' which had Aruna Guhan and Aparna Guhan to push the real button of filmmaking business. But it was the last movie on this banner. Later, the production house ventured into TV production business.
AVM Production house has produced nearly 20 TV serials and notable among them were Mohin, Aasai, Vaazhkai, Galatta Kudumbam and Nimmadhi Ungal Choice to name a few.