Born on June 8, 1919, in Kuchipudi, Andhra Pradesh, Vedantam Raghavaiah was a veteran movie producer, screenwriter, performer and choreographer related with Telugu film. He was an achieved Kuchipudi artist as well. He was married to Suryaprabha, who is a performing artist. Pushpavalli, her sister, was a more well known on-screen character who is hitched to Gemini Ganeshan. Their little girl Rekha is a Hindi on-screen character. He began his movie career as an actor with Mohini Rugmangada film, which was directed by K. S. Prakash Rao in 1937.
Apart from doing dance numbers, at that point all through years, he filled in as a choreographer for a few Telugu films. His best performance as a choreographer is in motion pictures like Raitu Bidda directed by
Gudavalli Ramabrahmam, Vipranarayana directed by P. S. Ramakrishna Rao and many other. Before making debut in the film industry as a director, he filled in as a choreographer. He also choreographed some of the Bollywood films. Vedantam first film as a director and producer was Strisahasam starrer
Anjali Devi and Akkineni Nageshwara Rao in 1951.
In 1953, he gained a lot of fame with movie Devdas as a director and producer in Telugu and Tamil language, whose music was given by C.R. Subburaman and starred Akkineni Nageshwara Rao, who became a famous actor after this movie. In the late 1950s, he directed, produced and scripted one of the famous Telugu films Suvarna Sundari, which was remade in Hindi with the same title. The motion picture in its Hindi remake incorporated all vital tracks sung by Bollywood’s most remarkable vocalists such as
Mohammed Rafi, Sudha Malhotra and
Asha Bhosle. Raghavaiah's excursion in film industry took him from being a performer to dance director and his commitments to showcase Kuchipudi were imperative and all around refreshing in the movies traversing more than 12 years (1937 to 1949) as an on-screen character and choreographer.
Every one of his movies was known for an exceptional storyline, music, and portrayal. He likewise learned the whole film innovation, for example, Camera, Sound, altering, lighting and so on. His vocation which spread over through four and half decades was marvelous. A memorable and Raghavaiah upgraded the wonderfulness of Kuchipudi move frame; however his sudden and less than ideal demise on November 18, 1971, at a moderately young age of 52, was the loss to Kuchipudi and also to a cinema.