Earlier there was Bollywood and only Bollywood and everything used to come under it. But in the 90's we saw the emergence of albums by artists, so- called independent artists like Baba Sehgal, Daler Mehandi, Jajgeet Singh and later in the 2000's it was the phase of "remix." But in the recent years, we have witnessed a bulk of new people, having great talent.
Earlier there were few artists/musicians/music directors doing their independent work, and hence, there were fewer albums, but now these emerging new artists are so talented that now Bollywood has started appreciating their works by featuring their songs in films.
These songs already had a fan following, and when they are put in a film, they become a hit and the desire of watching the movie increases among the audience. The list includes songs like "Angreji Beat" by
Honey Singh and
Gippy Grewal in '
Cocktail', "Saturday-Saturday" by rapper Badshah and "Mai tenu samjhawa" by Rahat Fateh Ali Khan in 'Humpty Sharma Ki Dulhaniya', "Aaja Mahi" by Manj in 'Singh is Bling' and recent being "Soch na sake" by
Hardy Sandhu in '
These artists have almost similar views on this scenario. Rapper Badshah’s "Saturday-2" is still amongst the most played song in parties and another popular number of his, "Chull", is featured in 'Kapoor and sons'. A hit number creates a buzz, and the buzz gets the audience to theater.
Gippy Grewal (musician-actor) who has a hit to his credit, namely "Angreji Beat" along with Honey Singh, later made it to 'Cocktail' movie. He says that after the stardom of Saif and Deepika was added the song had more value and felt that it had a benefit on both sides. Songs from regional space are now being used in Bollywood, and this is good as many more good musicians with much better songs are coming forward.
Manj, a singer-song writer, says that all this is due to the growth of independent songs and feels Honey Singh plays the major role in this. Also, today the artists are so creative that they get the attention of music producers as well.
These songs are not only incorporated in movies but are also recreated by different artists and music directors. Here these people should be a bit careful that they should not interfere much with the lyrics and tune of the original song since the audience are used to the original and listening to recreated songs seems to be a new version for them.
Sukh-e and Bohemia's "Jaguar" will also be featured in an upcoming movie and Bombay Rockers "Rock the Party" is the latest release featured in John Abraham's upcoming movie '
It is good that the filmmakers and music directors are so impressed with these artists that they are giving these independent artists a much bigger platform to flourish.