Friday is the determining day for film stars; they wait to see the fate of their films. Have you ever thought about the people who are behind the success of the stars? Yes, we are talking about the Public Relations Officers, who silently work for the success of a film. Maybe they are not celebrities, but they have a significant part in molding the stars. Well, what are public relations? Public relation is a very responsible position. For any person of commendable position, there is a Public Relations officer, who looks after his/her assignments. Our film personalities also have a PRO. The mantra is that the more and more you delegate the work to the efficient hands, the more it will be a success. Well, a PRO acts as an intermediary between media and the stars whom you adore. Their role doesn’t stop with this; they are also an intermediary between media and ordinary people like you and me. So the role of a person who acts as a bridge is indeed a tightrope walk sometimes. Well, let’s take a look at some of the Public Relations Officers of Tamil Cinema.
Being the Public Relations Officer of the celebrities like
Kamal Haasan and
Rajinikanth, Nikkil Murugan is indeed a known face in Kollywood circle. Nikkil Murugan has been the media manager for Kamal Haasan for years now. With his valuable experience, he proves to be the indisputable PRO of Tamil cinema. Tamil films have been showcased in global level mainly due to the earnest efforts of Nikkil Murugan. And when it comes to ace actor Kamal Haasan, Nikkil leaves no stone unturned in promoting his flicks at an international level. When Kamal Haasan’s “
Vishwaroopam” was entangled in controversy, Nikkil Murugan’s support was huge. He has also joined hands with top-notch directors
Mani Ratnam, Bala, P Bharathiraja, and S Shankar and music director A R Rahman. Nikkil Murugan virtually has contact with every technician in the Tamil film industry. He handles both the big budget and small budget movies with equal panache. Nikkil empathizes with the producers, and that is his main strength. Nikkil is the PRO for at least a third of the films that release in Kollywood. Nikkil has a considerable fan base in social networking too. He has been busy updating the stars' next projects on Facebook and Twitter. When he tweets, it sometimes works wonders for the actor. A person who is the face of Public Relations in Tamil cinema, that's Nikkil Murugan for you!
2. P T Selvakumar
This PRO also has a long-standing record of being the PRO of Kollywood stars for several years. He is also a director. He is in the good books of Tamil actor “
Vijay” for over 23 years. P T Selvakumar independently handles marketing, production design, and distribution of the films. He has worked over 73 films for all the top-notch artists and eminent production houses. Besides this, he is also an editor of a Tamil journal. By producing Vijay’s “
Puli,” Selvakumar grabbed the new status too.
Diamond Babu is the son of reputed journalist Film News Anandan. It was under the guidance of his father, who wanted him to be a film hero, Babu entered the film industry. Before entering the film industry, he was a bank employee. Babu started the Diamond Film Cub & screened films, and that is why he got his name, Diamond Babu. Babu is the PRO of Prabhu and
Vikram Prabhu. He also represents Kalaipuli S. Thanu and some other producers. The main reason for Babu turning a professional PRO is the fate of Tamil films at the censors. Babu was good in Hindi at the time when most of the southern stars didn’t have spontaneity over the language. The wish of producer Aabhavanan for converting a small documentary film into a commercial film was instrumental in Babu becoming a professional PRO; Babu helped his father in crowdfunding. Babu’s role as a PRO in the 1986 flick Oomai Vizhigal was commendable as he was able to coordinate with the committee in Delhi. Oomai Vizhigal, which had “Vijayakanth” in the lead, was a box office success. Vijayakanth’s subsequent nine flicks were also commercially successful and Babu became a man of Midas touch. “
Chandramukhi” is one film which made Babu more famous. It ran for over 800 days. Babu feels that a PRO should work sincerely and this is the golden rule for survival. He is a very diplomatic PRO and knows how to act with prudence. Babu has also embraced technology swiftly and is making use of it to connect with the stars.
4. Nellai Sundararajan
Nellai Sundarajan had been working in a harbor before entering the film industry. He was also a stage play actor. After entering the film industry, he turned out to be the PRO of famous people like “
M G Ramachandran” and NTR. Onnum Theriyada Ponnu, starring “
Muthuraman” was the first film in which he worked as a PRO. He has been a PRO for around 250 films. Even now, he is busy in his job. Sundarajan was the Head of PRO Association twice. He had successfully organized star shows and modeling shows. For his exemplary work, Sundarajan was also conferred a Doctorate by a respected university.
5. Riaz K Ahmed
Riaz K Ahmed has left a good impression among the film fraternity. He has a good rapport with the press and media. Riaz K Ahmed has worked with Rajinikanth as a PRO and is visibly bowled over by the superstar. He shares a good camaraderie with the superstar. Riaz has worked as the PRO for films such as
Vai Raja Vai and “Kaththi.” He is also in well versed with the technology and keenly works on Facebook, WhatsApp, and Twitter. He is the official PRO for Vijay now. He is also assigned the responsibility for Dhanush, and
Anirudh Ravichander. Riaz played a commendable role in the success of Dhanush’s flick Velaiyilla Pattadhari.
Suresh Chandra is one of the popular film PRO’s. His dedication level is a bit higher and that is why Thala Ajith respects him. We could say that Suresh Chandra is one of the reasons for the success of
Ajith Kumar. From Ajith’s first film, Amaravati, he has been with him. Suresh Chandra has been working as his manager too.
Suresh took a break and rejoined Ajith in Mankatha. He has been promoting all the movie activities of Ajith, promptly. Suresh Chandra has been very active in the social media and has been delivering the information about Ajith’s next moves in the movies to the public.
7. Glamour Satya
Glamour Satya is the son of popular PRO Glamour Krishnamurthy. Besides being a PRO to Tamil movie stars, Satya is an excellent photographer too. Krishnamurthy stepped into the film industry through “M G Ramachandran,” the former CM of Tamilnadu. Through MGR’s Naan Aanaiyittal, Glamour Krishnamurthy hoisted his flag in Tamil film industry. Satya followed his father’s way and has been a successful PRO in his career even after crossing a century in films. Satya’s father Krishnamurthy not only worked with MGR but also with
Sivaji Ganesan, “Rajinikanth,” Kamal Haasan, “
Mohan,” “Suresh,” “
Jaishankar” and “Murali.” Glamour Satya has helped his father Krishnamurthy in releasing Glamour Guide, a guide to know about the film stars.
Johnson has been the successful PRO for the leading stars including
Vishal Reddy and the star brothers
Suriya Sivakumar and
Karthik Sivakumar. Johnson is very active on the social media too. He has been promoting the films through his official Twitter handle.
9. Singaravelu PRO
Singaravelu is one among the leading PROs in Kollywood. He has been working as the PRO for a lot of stars. Still, he has been active and is promoting the stars, their films, and some special events.
Other PROs like
Mounam Ravi, Vijaya Murali, Venkat, Charles, Durai, Govindraj, Palani Kumar, Arun Brothers, Sundar VK, Sadiq, Kumar and Kadayam Raju have also proved to be successful PRO’s. Now with the advancement in technology, these PROs make it a point to ascertain the reach of their stars convincingly. Way to go Kollywood PROs!