234 Wheels Drive On is an informative show in the Malayalam language that airs on the channel, Thanthi TV. Thanthi TV is a satellite news channel that is operated by the Thanthi Group, owned by Dina Thanthi. The channel was initially owned by The Hindu and NDTV jointly. Later the channel was taken over by Dina Thanthi and renamed as Thanthi TV. Each episode of the show is of half an hour. The automobile industry is one of the fastest rising industries in the world.
Every year, there are hundreds of consumer automobiles launched in the market. With the current lifestyle and society, owning a car or a bike has become like a status symbol. So the purchase rates of cars or bikes have also soared up in the past few years. But a lot of people don’t really understand every small detail about the vehicle that they purchase or are intending to purchase. A major investment like this needs a lot of thought before the decision is made. People end up mostly getting confused and unable to decide because of their limited knowledge about the product.
This is where the show steps up and acts as a user guide to automobiles. The show gives reviews about newly launched vehicles in the market. It deals with consumer vehicles in particular, which means both two-wheelers and four-wheelers. The host of the show has a very sound knowledge of every minute detail related to the vehicles. The show is made with the idea of providing a guide to the viewers. The viewers can know about all the details and specifications they need to know about the automobile and can make an informed decision as to which car or bike will be best suited to them as per their needs.
The host also takes a ride in the car to show the audience how it functions. He provides all the crucial information you need to know to purchase the vehicles, like the mileage, the engine information, the wheels, whether it is auto-start, gear information, seating information, storage space, headlights, parking lights, the comfort of seating, ease of handling, and every other small piece of information. The show covers bikes, sedans, hatchbacks, SUVs, and all other varieties of automobiles from all Indian and foreign automobile brands.
They also show us important footages from the launch party of the vehicles where the owner talks about the unique and interesting features. Before the end of the show, they also provide the on-road and in-garage price information. The show is currently hosted by various hosts. The anchor of the show changes depending on the type of vehicles and their expertise on it.
Some of the vehicles that have already been reviewed on the show are Bajaj V15, Honda CB Hornet 160R, Royal Enfield Thunderbird 500, Yamaha FZ Version 2.0, Harley Davidson Street 750, etc in two-wheelers category and Maruti Alto K10, Toyota Fortuner, Corolla Altis, Mahindra KUV 100, Renault Duster, Hyundai i20 Elite, Mahindra XUV500, Datsun, Nissan Micra, Maruti Suzuki Ciaz, etc in four-wheelers category.