Ooh La La La is a music reality show in Telugu that airs on the channel, Saregama. Saregama is an online entertainment and music channel on YouTube which features various music and talent hunt shows. The show, Ooh La La La was launched first in the year 2013. The show is one of the shortest lasting musical talent shows in television history. The show had a total of thirteen episodes. Each week, they aired two episodes of the show. Each episode of the show was half an hour long.
Ooh La La La is India’s first band-hunt music show. The show gives a platform to different bands from all across Andhra Pradesh to showcase their talent and win the title of Andhra Pradesh’s best music band. The show was conceptualized and made under the supervision of the global music legend, A.R Rahman. A R Rahman came up with the idea of this show, and many of his band members and associated people were part of the judging panel of the show. The judging panel of the show kept changing every week.
The show received around 80 band nominations from all over Andhra Pradesh. For the initial screening, these 80 bands had to send a recorded CD to the given address with their music recorded in it. Then auditions were held in various major cities like Hyderabad, Rajamundhry, Thirupathi, Vijayawada, and Vishakhapatnam where the selected bands had to come and perform live. The first audition was held in Vijayawada. 18 bands were shortlisted from the performances by AR Rahman and his team.
These 18 bands were then brought under one roof for their grooming sessions. They were groomed by some of the best names in the music industry like Antony from band Nemesis who has had 30yrs of experience, John who is a music and sound editor, etc. When ready, these 18 bands went on to perform at the main event which was the quarter finals. Here they were judged by various music experts of the industry like singer
Vasundhara Das, tabla-artist Sivamani, music composer
Saluri Koteswara Rao, members of AR Rahman’s musical team, Raja and Johny, etc.
In each episode, three bands had to go through two different rounds. Round one was self-composed songs and the second round was a remix of an old song. At the end of the quarter finals, four bands moved into the semi-finals, from which two went into the finals. One of these finalists were declared winners. However, since the participants of the show were incredibly talented, at the end of the show, AR Rahman declared 3 winners.
The 18 bands that got selected in the show were Madhurima, Street Lethal, Mefistapholis, Nature Dreams, Mask Of Sanity, Just Music and Rhythm (that was a band of physically-challenged members), Band of Brothers, Rushing Winds, Watch the dogs, Little musicians, Audio Leagues, Rock, Strings, Vaayu, Catharsis, Revolution, Enscience and Shallow. The winners of the show were Band of Brothers, Audio Leagues, and Catharsis. As the winning prize, the three bands got a chance to record their individual albums with AR Rahman at his studio which was distributed by Saregama. The show was hosted by Raghu and Tina.