Ishwinder Arora

Ishwinder Arora is a marketing professional of Indian origin. She has over ten years of experience in the field. Throughout her career, she has provided digital solutions to brands, built strategies, and directed the creative direction of marketing Bollywood and regional films. She has pursued two degrees - a Bachelor of Engineering in Computer Software Engineering from Panjab University and an MBA in Marketing from The ICFAI University, Mumbai. She used to work as a Creative Marketing Manager for Motion Pictures at Sony Pictures Entertainment, where she was responsible for leading the local films slate, strategizing and devising the core communication for the film campaigns, managing internal and external stakeholders, and budgeting and media planning.

She has also worked as a Manager for Creative and Marketing for Motion Pictures at MAX - Marketing Strategies, Alliances & Xtreme Innovations, where she formulated the core communication and positioning strategy of a film, designed and executed marketing campaigns customized to every film, and handled creatives, media tie-ups, strategic alliances, and on-ground events. She is currently working as an Associate Marketing Director for SVOD at ZEE5, where she develops a deep understanding of consumers, taste clusters, and trends, and partners with data sciences to develop consumer profiles and audience insights based on internal and external data.