Richa Yamini

Richa Yamini is an Indian writer and creative director who has created some of the most-watched youth content in the country. Her work has revolutionized the TV industry with its bold take on current culture. Some of her most acclaimed works are ‘ Kaisi Yeh Yaariyan,’ ‘Yeh Hai Aashiqui’ and ‘ Aye Zindagi The power of love is supreme. If our love is true, >> Read More... .’ Richa made her way through the cut-throat competition of Bollywood to get to the top of her field.

She arrived in Mumbai in the late ’90s as a small-town girl from Patna with big dreams. She always knew she had a knack for telling stories, and she was prepared to let the world know. Much of her work has been pioneering and has laid the foundation for the evolution of Indian television into what we know and love today. She strongly feels that the Indian entertainment industry needs something to propel and organize it to meet and someday surpass International standards.

She talks about her work with a passion unique to those that have embedded their soul into their work. Richa started her career working with the set of the TV serial, ‘ Basera Basera, a Hindi TV serial was telecasted by the ZE >> Read More... ’ in the year 2000. From there, she went on to work in a series of production houses like Balaji Telefilms, Endemol, and Sunshine Productions, among many others. She started as an assistant director but found her true talents come to life in the role of the creative head.

She is the Creative Director for BBC Worldwide, through which she has created shows that have topped the charts. Her television program, ‘ Jasoos Vijay Jasoos Vijay is an Indian detective television sho >> Read More... ,’ was the recipient of the ‘Best Social Awareness’ award for its take on the issue of HIV and AIDS. She was also the proponent of the college-drama TV genre in India with popular series like, ‘Mile Jab Hum Tum’ and ‘Kaisi Yeh Yaariyan.’

Her work regularly featured on channels like MTV and Channel V. She has also catered to an older demographic with her TV shows, ‘ Kutumb Kutumb was a well known daily serial, family enter >> Read More... ’ and ‘Geet.’ Many of these series were brought back on the air with new seasons thanks to the demand of its audience. The wide viewership of her dramas is evidence of her extensive work and skill as a writer and producer.