Riaz K. Ahmed is a leading publicist, talent manager, journalist of Kollywood. He has worked as a public relations officer for superstars like Rajnikant, Dhanush, Ilayathalapathy Vijay and even for Anirudh Ravichander.
He was born on February 11th, 1963, in Chennai, Tamil Nadu in India. He completed his High school from Muslim Higher Secondary School, Chennai (Madras) in 1978 and senior secondary school from Madrasa-e-Azam in 1980.
It all started with Kazhugu Rajini Rasigar Mandram, an association from Triplicane area. In 1984 he was promoted to Joint Secretary for Madras District. His job was to manage large crowds of people who came to meet Rajnikant.
Riaz himself is a big Rajni fan since early days, and the journey has continued since. Riaz entered into the Tamil Film Industry in the year 1986 with “
Maaveeran,” where he worked with the director “
Rajasekhar” (director) as an assistant Public Relation Officer.
He began his career as PRO in the year 1990 for the film “Pudhu Vaarisu” starring R.Pandiaraajan in the lead. By Rajni’s support, he worked for S.Thanu in his Production house “KALAIPULI INTERNATIONAL” which is now known as "The V Creations" and has given well-known movies like Cooliekaran, Nallavan, Puthu Padagan.
Later he also started working as the part-time manager to
Disco Shanti. The triumph for Riaz came in 1993 when he worked with Rajnikant during “
Valli.” The superstar himself evolved as writer, producer, distributor, and actor. As a freelance journalist, Riaz wrote numerous articles for Cinema Express, Bommai, Vannathirai Thiraichuvai.
In 2010 after Enthiran (Robot) Riaz returned to being Rajnikant’s Publicist. Riaz has recently worked with
Velaiilla Pattadhari directed by Velraj starring Dhanush and
Amala Paul, Lingaa directed by K.S.Ravikumar starring Rajinikanth,
Kakka Muttai directed by Manikandan starring Dhanush,
Aishwarya Rajesh, Kaththi directed by AR Murugadoss starring Vijay, Samantha and many more. When it comes to any film, it’s all about promotions and proper marketing which connects the film to the audience.
Riaz K Ahmed is the known face in the inner circles of Kollywood, and he is famous for his PRO works in promoting quality products. Now, with more than thirty years of experience in Kollywood Industry, Riaz has reached great heights and is widely known for his working style. National award-winning movies like “KAKKA MUTTAI” and “VISARANAI” adds up to his fame.
In 2016 he was awarded the Best PRO of the Year by Behindwoods Gold Medals for his prestigious films “THEIR” and “KABALI,” both of this movies scored 200+ crore and 600+ crore respectively. Riaz himself believes that attaching to big names like Rajnikanth’s brings in the sense of responsibility and pride. He believes in not indulging in any small act which will diminish the image of the celebrity.
At the same time, it is not right to use celebrities’ popularities for once own benefits. He believes in adapting to their working style, attitude, likes and dislikes.